Suzuki Samurai Case Analysis Essay Example

Suzuki Samurai Case Analysis Essay SITUATIONAL ANALYSIS Michio Suzuki founded Suzuki Loom Works, a privately owned loom manufacturing company, in 1909 in Hamamatsu, Japan. In 1954 it changed its name to Suzuki Motor Company, Ltd. Suzuki changed its policy many times according to the market requirements. Suzuki started with introducing its products in Japan and then exporting it to various foreign markets (100 countries). It started off with motorcycles and was now producing trucks subcompact cars as well. Japans voluntary restrain agreement (VRA) quotas made it impossible for Suzuki to export any cars other than the Sprint to USA in future. In1985 Suzuki introduced the SJ413 an upgraded model of SJ 410 and designed especially for US market as further delay would increase the threat of ? Brand Clutter. Suzuki planned to market two versions of the Samurai in USA, a convertible and a hard top. There were other players who were also planning to enter the market. Hyundai Motor Company Zavodi Crvena Zastava (yugo) were expected to enter in 1986. DECISION PROBLEM Suzuki, was now facing the following question?  · How should SJ 413 be positioned in the US market? POSITIONING From the exhibits provided we can figure out that there were two things which were important for the customer while selecting a vehicle:  · Physical Characteristics (Design/appearance)  · Price Based on its physical characteristics, the major three positioning options for Samurai SJ413 were:  · Position as a compact sport utility vehicle  · Position as a compact pickup truck  · Position as a subcompact car Positioning as a Sports Utility Vehicle The most obvious position for the samurai was as a sport utility vehicle. It looked like a mini- jeep and had 4-wheel drive capability. The positioning of Samurai as sport utility vehicle solely We will write a custom essay sample on Suzuki Samurai Case Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Suzuki Samurai Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Suzuki Samurai Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Tenontosaurus - Facts and Figures

Tenontosaurus - Facts and Figures Name: Tenontosaurus (Greek for tendon lizard); pronounced ten-NON-toe-SORE-us Habitat: Woodlands of North America Historical Period: Middle Cretaceous (120-100 million years ago) Size and Weight: About 20 feet long and two tons Diet: Plants Distinguishing Characteristics: Narrow head; unusually long tail About Tenontosaurus Some dinosaurs are more famous for how they got eaten than for how they actually lived. That’s the case with Tenontosaurus, a medium-sized ornithopod that was on the lunch menu of the respectably sized raptor Deinonychus (we know this from the discovery of a Tenontosaurus skeleton surrounded by numerous Deinonychus bones; apparently predators and prey were all killed at the same time by a natural cataclysm). Because an adult Tenontosaurus could weigh in at a couple of tons, smaller raptors like Deinonychus must have had to hunt in packs to bring it down. Other than its role as prehistoric lunch meat, the middle Cretaceous Tenontosaurus was most interesting for its unusually long tail, which was suspended off the ground by a network of specialized tendons (hence this dinosaurs name, which is Greek for tendon lizard). The type specimen of Tenontosaurus was discovered in 1903 during an American Museum of Natural History expedition to Montana led by the famous paleontologist Barnum Brown; decades later, John H. Ostrom did a closer analysis of this ornithopod, corollary to his intensive study of Deinonychus (which he concluded was ancestral to modern birds). Oddly enough, Tenontosaurus is the most abundant plant-eating dinosaur to be represented in a vast stretch of the Cloverly Formation in the western U.S.; the only herbivore thats even close is the armored dinosaur Sauropelta. Whether this corresponds to the actual ecology of middle Cretaceous North America, or is just a quirk of the fossilization process, remains a mystery.

Project Management Review Assignment Example | Topics and Well Written Essays - 750 words

Project Management Review - Assignment Example This structure helps in creating a framework and provides guidance in terms of schedule development and control. The process of defining the project consists of five steps 1. Defining the project scope: - A project scope is the end result of the project, i.e. a product or service for the client or customer. The scope clearly explains the measurable and tangible result delivered to the end user. 2. Establishing project priorities: - The second step is to establish the project priorities, which determines the shifts in the comparative importance of criterions connected to cost, time, and performance parameters. This also helps in managing the priorities of project trade-offs and in formulating the parameter requirements. 3. The third step involved in defining a project is to create the Work Breakdown Structure. A work breakdown structure is the hierarchal sketch that categorizes the products and work elements engaged in a project. 4. Integration of Work Breakdown Structure with the Org anization is the fourth step of defining a project. The ability of the firm to discharge its work responsibility towards a project is determined at this stage. This is where WBS and the OBS (Organizational Breakdown structure) are integrated. 5. The final stage of the process is coding the Work Breakdown Structure for the information System. At this stage, a range of essentials of the WBS are identified and defined. Reports on the organizational fundamentals, work package, budget and cost are consolidated at all levels of the organizational structure. Lag and Slack According to Francis and Horine (2003), in a series of linked tasks, lag means the ‘delay’ between the linked tasks; and it is necessary to use lag in a network as it is essential for the smooth progress of tasks (p. 80). The lag can be described as a ‘planned delay’. On the other hand, slack explains the extent of time that a task can be belated without affecting its successor tasks. As Chapman (2006, p. 9.22), Gantt chart is prepared to break a large project into a sequence of smaller tasks in an organized way. This chart describes when each task should start and how long it would take. On the other hand, a network diagram is a tool used for demonstrating how the impacts of a project are related and what the consequences of the impact are. Diagrams summarize a large portion of the project body as it is represented as graphical representation. Backward pass: A backward pass is a device used in the project management. It refers to the estimation of late start dates and late finish dates regarding the section of activities that have not been completed. This is calculated using by referring back through the schedule network from the end date of project segment. The end date may be determined by the client or by the supervisor using the forward pass. A backward pass determines the late start date and late finish dates. Scope statement: The project is on arranging a dinner-danc e concert for a local charity. It is going to take place in a four weeks’ time. This concert is reserved specially for 30 couples and the amount collected at this concert goes directly to the needy segment of the local society. The first step involved in the project is to create work breakdown statement of the project scope. The different elements of the project are to be distinguished at first hand. It is easier to understand the different

Create an argument (premise, evidence and conclusion) that will adress Essay

Create an argument (premise, evidence and conclusion) that will adress which policies you would use to FIGHT THE WAR ON TERROR - Essay Example There are two significant reasons for this approach and the first one is that if we go beyond our own laws in the search for terrorists, we would invite international criticism and perhaps even an erosion of support from our allies. The 9/11 attacks were an unjust act of war but as the experiences immediately after the 9/11 attacks show, this American issue NATO into action with the enactment of Article 5 of the NATO treaty (Burke, 2004). Nearly every country in the world wanted to help America and bring the terrorists to justice so much so that the few rouge nations who recognized the Taliban regime quickly became allies to the war against terror. Pakistan was one such country which quickly changed its loyalties from the Taliban to follow western dictates despite the objections which were made by their fundamentalist groups (Burke, 2004). All these things happened simply due to the world seeing that the attack was unjust and as a victim of terrorism, America received all the diplomatic and moral support that it needed to bring the terrorists to justice. Therefore, the American attack on Afghanistan was in line with the constitutional policies of the nation and the attack was supported by the United Nations as well as other international bodies. At that point in time, it was commonly accepted that the culprits of these attacks must be brought to justice. However, later actions taken by America against Iraq and threats against other countries in the Middle East were not seen in a positive light especially when it came to the Europe Union. For instance, the French government was very unhappy about the American decision to enter Iraq and this has weakened the long standing transatlantic alliance (Sterba, 2003). Such policies of not taking our allies into confidence can be quite damaging for our cause and we must continue to gather the support of our allied nations before taking

Modern transparencies and unwanted-exposures Essay Example for Free

Modern transparencies and unwanted-exposures Essay Human beings have been constructing shelters to serve different purposes since the beginnings of civilization. How a building was constructed depended on three qualities set out by Vitruvius, the Roman architect in his treatise De Architectura †¢ Durability †¢ Utility †¢ Beauty Across the ages, one of these three criteria has been more important than the other. The precept of modern architecture is ‘form follows function’. The function of the building determines its structure. But built into this precept are many other modern and post-modern conceptions of notions such as privacy, publicity, sexuality, art, etc. Some of the key components of design are space, volume, mass, texture, shadow, light, materials, structure, etc. Each of these components has been given varied importance in the different times. Modernist architecture has been influenced heavily by the Austrian architect Adolf Loos who believed that ‘ornament is crime. ’ He said, The evolution of culture marches with the elimination of ornament from useful objects. He believed that the influence of culture on ornamentation would change with changing culture and therefore ornamentation itself would become obsolete. Adolf Loos said, â€Å"Does it follow that the house has nothing in common with art and is architecture not to be included in the arts? Only a very small part of architecture belongs to art: the tomb and the monument. Everything else that fulfils a function is to be excluded from the domain of art. † Ornamentation is tantamount to art, which Loos completely discredits by saying, â€Å"The house has to please everyone, contrary to the work of art which does not. The work is a private matter for the artist. The house is not. † He differentiates designing a house and depicting art in these words, â€Å"The work of art is brought into the world without there being a need for it. The house satisfies a requirement. The work of art is responsible to none; the house is responsible to everyone. The work of art wants to draw people out of their state of comfort. † Loos echoes the philosophy of Deleuze when he says, â€Å"The work of art shows people new directions and thinks of the future. The house thinks of the present. † According to Deleuze, art is supposed to provide signs reading which a person is supposed come out of the rote of daily quotidian life and move towards creativity. Entailed in this function of art is deep discomfort which is why a house is not supposed to perform the function of art. Entailed in the notion of a house is a feeling of comfort in the present. â€Å"The house has to please everyone, contrary to the work of art which does not. The work is a private matter for the artist. The house is not. † â€Å"The house has to serve comfort. The work of art is revolutionary; the house is conservative. † Adolf Loos strived to strip culture of ‘art’ and ‘ornament’ and bring to it pragmatism, functionality and rationalism. Each of these qualities is attributed to the male. They are in stark contrast to the Jugendstil artists from the Wagner school. According to Susan Henderson, â€Å"Loos maintained that strict gender distinctions were basic to the ordered logic of modern society, and he decried the ambiguous gender roles that had invaded art and culture. Jugendstil decadence lay in its unrealistic attitude towards the capitalist economy, its regressive fascination for a dying aristocratic tradition, and a benighted love of ornament that sapped the productive energies from Viennese culture. His call for cultural reclamation through a reinvigorated rhetoric set the stage for embedding a new masculinism in the language of early modernism and the reassertion of middle-class values after a generation of retreat from the productive enterprise. † There exists an in-built contradiction between notion of perfect space that the architect harbours and the real mess of daily life. In both cases the woman is positioned as hidden and within and is always object subject to the male gaze. The domestic space of the Josephine Baker is converted into an erotic space. Josephine is present ‘in absentia’. The architecture is incorporated into the body of Josephine Baker and the body is entrenched in the architecture. â€Å"This is a wide-ranging and multifaceted notion of circulation, which includes passages, traversals, transitions, transitory states erotic circulations. † (Bruno, 1992) Given this understanding of Loos’ psychology it is a little complicated to learn the aesthetics of the Josephine Baker villa in Paris. This villa stands in contrast to many other designs of Loos. Feres el-DahDah says, â€Å"It is an epistolary attempt to detail her image in ‘various points’ through a kind of writing that stretches a third skin between the body of the architect and that of the dancer. The house is an apparatus†¦through which one can somehow rub against, or trap, a dancer’s exoticized body. It is a building designed as a tactical enterprise, as the imaginary ‘prose’ of an amorous conquest in between whose lines (in between the stripes of its facades and the distribution of its rooms) one is to decode a longing to signify desire. In other words, this house corroborates someone’s yearning to touch the absent body of Josephine. † This ‘present absence’ of Josephine Baker is called by Adolf Loos, ‘modern distinction’. The intense longing for the absent object brings to life that objects giving it a surreal physical manifestation. The elevations of the Baker house support this Freudian argument. The empty spaces represent Loos’ phallocentric desired for the absent object. If the Josephine Baker house is a modern depiction of sexuality that uses large unwanted space as a representation of desire for the body of Josephine Baker, large space is also used to represent violence and inspire fear through the designs of panopticons. Panopticon is a prison designed by Jeremy Bentham, the eighteenth century English Philosopher. The function of a panoticon is to watch the prisons without the prisoners themselves being aware either of the observer or of the process of observation. Jeremy Bentham called it ‘sentiment of an invisible omniscience. ’ â€Å"the more constantly the persons to be inspected are under the eyes of the persons who should inspect them, the more perfectly will the purpose †¦ of the establishment have been attained. Ideal perfection, if that were the object, would require that each person should actually be in that predicament, during every instant of time. This being impossible, the next thing to be wished for is, that, at every instant, seeing reason to believe as much, and not being able to satisfy himself to the contrary, he should conceive himself to be so. This point, you will immediately see, is most completely secured by my brothers plan; and, I think, it will appear equally manifest, that it cannot be compassed by any other, or to speak more properly, that if it be compassed by any other, it can only be in proportion as such other may approach to this. † The fundamental structure of a panopticon consists of a circular building. The rooms of the prisoners are present in the circumference of the building. Iron grating is present on the inner circumference. But this grating is virtually invisible to the prisoner. Such a grating traps the prisoner between the feelings of freedom and imprisonment. The prisoner knows that there is a grating but he cannot see it. It places him a limbo between privacy and publicity. Violation of private space is violence nonetheless. The room of the inspector is at the centre of the building. The windows of the prisoners’ room ‘radiate’ through the centre of the inspector’s room such that the inspector has a direct view into the rooms of all the prisoners. The windows would be covered by blinds till the eye level of the prisoners. This function of a window is opposed to that perceived by Adolf Loos, â€Å"to let the light in; not to let the gaze pass through†. Of course, the context of the windows in both cases is very different. In a panopticon, light is allowed to pass through only to the extent that allows the inspector to see the inside of the cell. In a house, light must be let in to brighten the house and make it comfortable to the inhabitants.

Animals In The Eyes of The Dragon :: essays papers

Animals In The Eyes of The Dragon Although it may seem quite absurd, the role of animals in The Eyes of the Dragon is a very supreme and dignified part of the novel. Through the development of the novel, the animal kingdom roars novel from insects to dogs and they all play their own, individual roles. The great black and white Anduan Husky named Frisky who is, out of all of her dogs, Naomi's favorite, leads Ben Staad and Naomi directly to the whereabouts of Dennis, Peter's butler. Flagg's animals are symbols of his plans for the downfall of Delain. The dragon that is killed by King Roland may be considered the most the memorable of all. In this archetypal tale, Thomas sees Flagg murder Thomas's father through the eyes of the dragon. In the end of the novel, though, all of the animals' roles fall into place. Frisky, Naomi's companion, is a strong-willed, over-confident, Anduan Husky who may have been the "greatest tracking dog that ever lived." This dog sums up the meaning of a man's best friend. Frisky, who can track a three-day-old scent in the middle winter, is the reason the story takes place as it does. Just as arson dogs help pinpoint the location of substances used to start fires, Frisky uses her keen sense of smell to pinpoint exactly where Dennis, son of Brandon, has journeyed to from Peyna's farmhouse. Dennis's mission is to go back to the castle where Thomas the Tax-Bringer and Flagg, the king's magician, live and are at high power. Peyna, who has just given up his Judge-General's bench, has a feeling that there is some reason why Peter has asked for the Royal Napkins and his mother's dollhouse. Dennis is to find this reason by sending a letter to Peter, who is imprisoned at the time. Dennis journeys from Peyna's farm in the Inner Baronies back to the fearful castle with nothing except for the risks of getting killed. Five days later, with not a soul knowing the whereabouts of Dennis, Naomi and Ben Staad (Peter's best friend) come upon the deserted farm. Naomi's dogs have been pulling the sleds for thirty miles all the way from a snowy hollow in which they were camping. The two now feel helpless. With no clue on where there friend had traveled to, they search diligently for any signs of what they are to do next and find nothing at Animals In The Eyes of The Dragon :: essays papers Animals In The Eyes of The Dragon Although it may seem quite absurd, the role of animals in The Eyes of the Dragon is a very supreme and dignified part of the novel. Through the development of the novel, the animal kingdom roars novel from insects to dogs and they all play their own, individual roles. The great black and white Anduan Husky named Frisky who is, out of all of her dogs, Naomi's favorite, leads Ben Staad and Naomi directly to the whereabouts of Dennis, Peter's butler. Flagg's animals are symbols of his plans for the downfall of Delain. The dragon that is killed by King Roland may be considered the most the memorable of all. In this archetypal tale, Thomas sees Flagg murder Thomas's father through the eyes of the dragon. In the end of the novel, though, all of the animals' roles fall into place. Frisky, Naomi's companion, is a strong-willed, over-confident, Anduan Husky who may have been the "greatest tracking dog that ever lived." This dog sums up the meaning of a man's best friend. Frisky, who can track a three-day-old scent in the middle winter, is the reason the story takes place as it does. Just as arson dogs help pinpoint the location of substances used to start fires, Frisky uses her keen sense of smell to pinpoint exactly where Dennis, son of Brandon, has journeyed to from Peyna's farmhouse. Dennis's mission is to go back to the castle where Thomas the Tax-Bringer and Flagg, the king's magician, live and are at high power. Peyna, who has just given up his Judge-General's bench, has a feeling that there is some reason why Peter has asked for the Royal Napkins and his mother's dollhouse. Dennis is to find this reason by sending a letter to Peter, who is imprisoned at the time. Dennis journeys from Peyna's farm in the Inner Baronies back to the fearful castle with nothing except for the risks of getting killed. Five days later, with not a soul knowing the whereabouts of Dennis, Naomi and Ben Staad (Peter's best friend) come upon the deserted farm. Naomi's dogs have been pulling the sleds for thirty miles all the way from a snowy hollow in which they were camping. The two now feel helpless. With no clue on where there friend had traveled to, they search diligently for any signs of what they are to do next and find nothing at

The Controversy of Black Lives Matter

Brittany Nnane Professor Adam Norman ARW 250 January 1, 2018 The Controversy of Black Lives Matter The developing rise of the Black Lives Matter movement started from a hashtag through social media, essentially Twitter, with the death of Trayvon Martin who was an American African teen who was unarmed and fatally shot by law enforcement in a matter of seconds to abruptly becoming national news. Many unjustified deaths followed: Eric Garner, Michael Brown, Sandra Bland, Philando Castile, Tamir Rice, Freddie Gray, and the list goes on. These cases of unarmed deaths bring the existence of racism. The Black Lives Matter movement is an organization not only to bring awareness to institutionalize racism and violence of police brutality against unarmed African Americans but to seek a solution for the issues. In depth of Black Lives Matter, defined as â€Å"an ideological and political intervention in a world where Black lives are systematically and intentionally targeted for demise. It is an affirmation of Black folks' humanity, our contributions to this society, and our resilience in the face of deadly oppression† (Black Lives Matter). Black Lives Matter, however, has been portrayed in the media as fake news. Some media wrongly think that BLM is racist, anti-white, or black-supremacist. But instance Black Lives Matter is a voice for African Americans to be heard. BLM movement originated in 2013, with three organizers; Alicia Garza, Patrisse Cullors, and Opal Tometi, who created the black political will in the project of a hashtag #BlackLivesMatter. In response to the acquittal of George Zimmerman of murder in the death of Trayvon Martin. The night Zimmerman killed an unarmed African American 17-year-old male and has the right to stand free, was the night for a change in the nation. The dispute then raised with the fatal gunshot, fired by a white police officer, Darren Wilson that killed Michael Brown on August 9, 2014. This recaptured a debate on race in the United States of America. In November 2014, the verdict left not only Ferguson speechless but the nation, as America took a turn for the worst. The grand jury made their decision not to prosecute Officer Wilson for the murder of Michael Brown as proclaimed excuse is to be in â€Å"self-defence†, which impacted a movement to demand a change on the relationship on law enforcement and American Americans. This then led to a violent riot of disruption from the community as one against the authority. Violence may not be the solution, but it's an expression of anger in the African American community. Not only did this disturb the public eye but it also brought attention from the former president of the United States, Barack Obama as he addressed the discrimination of African Americans in the hands of law enforcement behind a badge which ironically is there to serve and protect. But instead they put fear in the eyes of people of colour, not knowing if putting their hands up, which is a form of surrender will get them killed. As statistics shown according to mapping police violence, African Americans are three times more likely to die from police brutality, defined as use of excessive force (Mapping Police Violence). As the treatment level differs on the colour of your skin as Obama stated, â€Å"you're black you're more likely to be pulled over or searched or arrested, more likely to get longer sentences, more likely to get the death penalty for the same crime† (Davila 762). Officers who have killed innocent lives are infrequently indicted, or have a less conviction for the crime of police brutality illustrated as the use of excessive force. With this statement taking to consideration The Black lives matter association has become hope for all African Americans in the justice system that fails to reveal the truth for the unspoken African Americans that lay dead due to senseless killings. The hashtag is utilized by social media platforms with the intent to provide false news reports about the Black Lives Matter movement, creative a negative image for the organization due to the opinion based claims whom are made without factual information. Media plays a big role on the life of an individual and it can have a huge influence on the mindset of that individual by influencing their thoughts and opinions. This concept goes deeper than the portrayal of media, because it also stems from the history of the African American community. The racial discrimination of African Americans has been an ongoing issue in the United States.History shows how poorly African Americans have been treated in the past and the stigma that is associated with them. A significant example of the hatred that Blacks endured is the creation of the Ku Klux Klan, also known as the KKK, being one of the most famous and oldest hate group in America. Their main motive was to promote terror and violence, mostly targeting African Americans. They targeted these individuals simply because of the color of their skin and many of the people associated with this group, if not all of them weren't fond of equal rights, stating that they â€Å"did not agree with policies that elevated the rights of the local African American population.† (History 2017). In result of them not agreeing with these policies, they aimed to destroy African American community and belittle them, by using tactics such as aggression and false claims. These actions can be related to what we see today through social media outlets who promote fake news against the Black Lives Matter movement, portraying them as something they are not. This group was created with the intention to fight for equal rights, however the media has somewhat changed the narrative and has categorized this movement as being violent. Although a lot of progress has been done since the days where African Americans were slaves, these individuals have not truly gained the equal rights that they have fought for. We live in a society where life is somewhat harder for the average African American, especially African American females.There are many obstacles that these individuals face such as facing institutional racism, colorism, police brutality, and much more. This is why organizations such as the Black Lives Matters movement are formed to push for black equality, and fight for the injustice that many people face in their day to day life. However, these organization as being tarnished by certain media outlets, for example, a news report by Dan Evon made false claims about a Black Lives Matter protest, accusing black individuals of blocking emergency vehicles from providing aid to citizens stranded by Hurricane Harvey in Texas. The photo in the article was not in fact one of the tragedy in Texas, but was actually a picture of a peaceful protest against police brutality in Atlanta, which at the time had no emergency vehicles being blocked. The article labelled the protestors as ‘thugs' and portrayed them as being violent and selfish, as stated in the following excerpt in the article: â€Å"This is just sick! Emergency crews are working hard to make sure that they can be there to rescue Hurricane Harvey victims, but leftist punks from the Black Lives Matter clique don't think people deserve to be saved.† (Snopes 2017). This is a perfect example of the influence that media can have and how it can negative persuade its audience because if one simply reads that article without attempting to validate the story, they would not be very fond of this movement, viewing it as being negative, while in fact this protest was the reaction of a police brutality incident that ended with the death of an innocent young black individual. The Black Lives Matter movement has grown significantly since the civil rights protest that arose after the fatal shooting of Michael Brown, who was gunned down by a police officer in 2014 (Foran 2015). This movement has improved the community substantially providing unity amongst African American, with several campaign trails running through college campuses in order to bring awareness to the younger generation. Presidential candidates, as well as the Democratic and Republican political parties, have shown little to no involvement in the solution of police brutality and racial discrimination. The president of the United States, Donald Trump, opposes the goals that the Black Lives Matter movement is trying to achieve, labelling them as an â€Å"anti-white† organization and has shown no effort to seek a solution for the racial discrimination problem that African American citizens face. It is quite evident that many of the individuals who support Donald Trump are racist, whether it is done covertly or overtly. Throughout his presidential campaign, there were many acts of racism being conducted at his rallies, which made it â€Å"difficult to deny the problem of racism in America† (Foran, 2015). These acts of racism have however helped the African American community unify themselves and fight for what they believe in once again, stated as â€Å"we have also helped catalyze other movements and shifted culture with an eye toward the dangerous impacts of anti-Blackness† (Black Live Matter). The Black Lives Matter movement has grown and is still determined to achieve their end goal, which is to end the racism in the criminal justice system.Black Lives Matter receives many negative backlashes when it was simply founded as a result of Trayvon Martin being killed in 2013. The main goal of the movement is to promote the unity and peace. This movement provides African Americans with a voice and a platform to speak up for their beliefs and for what they deem unacceptable. Organizations such as this are extremely important because not only do they fight against social injustice but they show the younger generation that it is okay to stand up for that they believe is right.With the negative views that the Black Lives Matter receives from certain media outlets, it is crucial for them to find ways to counter the negativity being thrown at them. A poll taken in 2015 to find out how the American nation views BLM, showed that 43 percent of voters had a positive view on the movement, while 53 percent have a negative view on the movement. The effect of the BLM is to promote peace and unity In America, but to also stop discrimination and unnecessary violence against black individuals. However, with these statistics it shows how America looks down upon black achievement and it is reflected through the reactions of social media.  Ã‚  An effective yet simple way to counter negative feedback from the media is to not deviate from their main objective. The organization was created in order to spread awareness to social injustices and was done so peacefully and positively. They must avoid letting what the media portrays them as, i.e. ‘thugs', into becoming a reality. This means continuing to peacefully protest and not getting violent with members of the law enforcement no matter how tragic the situation may be. Another way they can achieve this would be by informing the general public more about what they stand for, and attempting to reach out more to these media organizations that want to put out this false narrative about the movement. By going to these media outlets, it allows them to speak on their own behalf instead of having the media organization speak for them. As well as inviting social media role models to stand by them and promote their message that they are trying to get across. As long as they stay true to their morals and avoid becoming what certain media organization portray them as, the Black Lives Matter movement will successfully be able to avoid whatever the media may throw at them. With the BLM standing by these tactics they were able to become one of Americas largest empowerment groups in American history. The movement still stands today because of their ability to stay resilient against negative claims, states an article on BLM and how a new movement takes shape. â€Å"it's escaped the control of the ruling establishment. Neither police repression nor Democrats have been able to stop the movement. which has confounded the politicians and the news media, accustomed as they are to use the same old scripts to discuss race and protest without challenge† (Smith 2015). This shows how resultant the BLM has been throughout the years and many different companies organizations, and even our political system has tried to shut them down. However, the Black Lives Matter movement continues to stand today and making tremendous progress.In conclusion, Black Lives Matter is a reflection of the voice of black individuals worldwide. The movement is used to speak up against constant oppression and racial discrimination, and fight for equality and peace in this world. BLM stems not only from current day issues but also from historical experiences involving unfair treatment of African American citizens due to pigment of their skin in the control of law enforcement. The organizations motive is to transform the criminal justice system as they seek justice against unresolved countless deaths. BLM has constantly been labeled by white supremacies as ‘gang members' or ‘anti-white supremacies'. All of BLM's efforts are constantly looked down upon as false claims about their peaceful protests are made to give the organization a bad look. Today BLM is constantly working to try to improve society by promoting peace and equality without giving into negative feedback from the media. Overall, BLM continues to fight for what they believe is right, and continues to push for equality and black achievement worldwide. Works Cited#BlackLivesMatter (3). 15 Sept. 2017,  http://bruceashford.net/2017/blacklivesmatter-3-a-summary-of-blm-ideology/.Black Lives Matter.  http://www.aljazeera.com/news/2016/08/black-lives-matter-social-media-movement-160803042719539.html. Accessed 7 Dec. 2017.†Black Lives Matter.†Ã‚  Wikipedia, 6 Dec. 2017,  https://en.wikipedia.org/w/index.php?title=Black_Lives_Matter&oldid=814071748.CNN, Sara Sidner and Mallory Simon. The Rise of Black Lives Matter.  http://www.cnn.com/2015/12/28/us/black-lives-matter-evolution/index.html. Accessed 7 Dec. 2017.FACT CHECK. 28 Aug. 2017,  https://www.snopes.com/black-lives-matter-emergency-crews-hurricane/.Foran, Clare. â€Å"A Year of Black Lives Matter.†Ã‚  The Atlantic, Dec. 2015,  https://www.theatlantic.com/politics/archive/2015/12/black-lives-matter/421839/. Mà ©ndez, Xhercis. â€Å"Which Black Lives Matter?†Ã‚  Radical History Review, vol. 2016, no. 126, 2016, pp. 96–105, doi:10.1215/01636545-3594445.Petersen-Smith, Khury.  Black Lives Matter | International Socialist Review.  /issue/96/black-lives-matter. Accessed 5 Jan. 2018.Platform.  https://policy.m4bl.org/platform/. Accessed 12 Dec. 2017. Police Have Killed 1,129 People in the U.S. This Year.https://mappingpoliceviolence.org/. Accessed 5 Jan. 2018.Russell Mead, Walter. â€Å"The Making of Black Lives Matter: A Brief History of an Idea.†Ã‚  Foreign Affairs, vol. 96, no. 5, Oct. 2017, pp. 180–180,  http://libaccess.senecacollege.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=125669855&site=ehost-live&scope=site.Teresa Dà ¡vila, Marà ­a. â€Å"Discussing Racial Justice in Light of 2016: Black Lives Matter, a Trump Presidency, and the Continued Struggle for Justice.†Ã‚  Journal of Religious Ethics, vol. 45, no. 4, Dec. 2017, pp. 761–92, doi:10.1111/jore.12199.